If you’re a digital marketer, you know by heart that being up-to-date with the most important, and latest technology trends for ecommerce is crucial.
E-commerce is a highly competitive landscape. With over 12 million to 24 million ecommerce sites online, you must learn to adapt to the rapidly changing digital tech trends so you can strategize on how to outperform your competitors.
The question for marketers now: Are you ready to step out of the comfort zone and leave the same old methods that no longer work?
Check out these 3 technological trends that will help every business thrive in this age of innovation!
The future of AI is going to be bright. AI technologies will be highly impactful for businesses in 2020. We think that there will be huge developments for AI products such as voice assistants and chatbots, since the demand is remarkably high.
AI has been effective in analyzing consumer behavior patterns. There are several tools such as MobileMonkey, a messenger chatbot builder, that allows businesses to create intelligent chatbots based on AI and machine learning.
It will be a huge factor in communications in 2020, may it be in social media or mobile marketing. It creates marketing opportunities such as basic communication, product recommendations, content creation and analytics.
Did you know, 80% of people are more likely to do business with a company if it offers personalized products?
Whether it’s for a social media ad, or for an email newsletter, optimizing your content based on customer’s interests, activities and engagement patterns, personalization will sure have a great impact on digital marketing in 2020.
Marketers need to step up their analytics game and optimize their content based on their customer’s needs. After all, marketing works if you actually listen to your customers.
For example, Amazon uses the “Recommendation” feature to deliver a personalized experience to their buyers. Why it works is simply because customers feel valued when they see content or products that are tailored to their needs and interests.
With personalization, you can go the extra mile as long as you don’t look spammy and intrusive.
Live Videos as Part of Video Marketing
According to Cisco.com, online videos will make up more than 82% of all consumer traffic. One of the video marketing strategies that contribute a lot to the numbers are live streams. Live Streaming is going to be a $70.5 billion industry by 2021! If these figures excite you, then you’ll know a live video strategy for 2020 and going forward is a must in order to meet the growing demand.
It’s been particularly useful for interviews, behind the scenes, tutorials, product demos and even launches and announcements. It’s very easy to integrate this to your marketing strategy because you only need three things: (1) a good connection, (2) a decent smartphone (3) and a snackable content!
These technology trends are indeed making a major shift in the way customers interact with their favorite brands. If you’re not going to be utilizing them this year, you’re seriously missing a lot of opportunities!